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Jeff Heinzelman

Time stands still,
I’m not looking back
But I want to look around me now,
Time stands still,
See more of the people,
And the places that surround me now
~Neil Peart

We’ve at least heard if not said it ourselves: “2020 has been a dumpster fire, I can’t wait for it to be over.” Unfortunately, the sentiment blissfully ignores the notion that the events we’re living through now are simply a byproduct of past behaviors which won’t just “go away” in 2021. The historical artifacts of these behaviors underscore the importance of reconciling the past with current events lest…


Warren Steel Abandoned Steel Mill Ohio, © Architectural Afterlife

As the coronavirus pandemic shutters businesses across the U.S., some of the largest corporations in America are posting huge profit margins. The top 25 most profitable companies in the U.S. are earning an 11-percent profit margin on average while smaller firms reported a nearly 50-percent earnings drop on average during the first quarter of 2020, according to an analysis from activist organization Oxfam America. While that profit is great for those companies, so many are being left in the dust and begs the question; what’s in it for the rest of us?

The Bottom Line for Youngstown Ohio

On June…


Effortless, automated, and personalized travel that is on demand and safe for the world has been the dream for many drivers since the inception of mass produced vehicles. The current automotive ecosystem, made of incumbents and disruptive entrants, is advancing technology to realize the dream but are slow in coalescing offerings with broad artificial intelligence capabilities. For the last decade, pundits have cast autonomous driving obstacles as a perfunctory matter, proclaiming we will all be taking naps on the way to our destinations as our role in transit become that of a “permanent backseat driver”. As these predictions suffer inevitable…


“You know, at one time there must’ve been dozens of companies making buggy whips. And I’ll bet the last company around was the one that made the best buggy whip you ever saw.”
~Danny DeVito (Lawrence Garfield) — Other People’s Money (1991)

Many businesses find themselves locked in a status quo paradox; they don’t change because change may disrupt their business.

An example of this can be found in Kodak, who at one time were the world’s biggest film company. Kodak could not keep up with the digital revolution, for fear of cannibalizing its strongest product lines. They ignored a…


Too much concern for money to burn
Too many things to do, now you don’t need me
And I don’t need you
Communication breakdown
Communication breakdown

~Roy Orbison

In my previous article: Why Do Online Classes Have Such A Bad Reputation?, I discussed the challenges of instructional equivalency vs learning outcomes between online and terrestrial courses. We explored teaching tactics used online that suffer a low equivalency to in-person instruction while failing to deliver consistent learning outcomes. Feedback from the first article suggested three ‘states’ of learning models: asynchronous online, synchronous online, and synchronous in-person. This is an important distinction…


I don’t give a damn ‘bout my reputation
Living in the past, it’s a new generation
“Bad Reputation” — Joan Jett

Online courses are not a new concept, their popularity has risen as recent events have turned up the volume. In the face of quarantine-induced learning, a landslide of quarantine-weary students and teachers are grappling with the sudden shift from physical classrooms to online-driven instruction. With this comes a loud consensus: online learning sucks! Higher education is notably reeling after a dramatic shift from terrestrial courses to online delivery. While many universities are projecting a return to more traditional physical…

Jeff Heinzelman

I am a husband and father of two teenage boys, and live in Austin, Texas where I enjoy Tex-Mex, BBQ, and football. Not necessarily in that order.

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