Jeff Heinzelman
Dec 30, 2020

I guess if a sandwich is all you have, it’ll do but there are many superior tools to solve problems. SWOT is a bland, status quo inducing tool in my opinion.

To further the analogy gambit; if I need to paint my house, I don’t Use a hammer, even if it is a perfectly good tool. The article offers a paintbrush, and a meal instead of a snack.

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Jeff Heinzelman
Jeff Heinzelman

Written by Jeff Heinzelman

I am a husband and father of two teenage boys, and live in Austin, Texas where I enjoy Tex-Mex, BBQ, and football. Not necessarily in that order.

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